Unclog NYC

How We Helped New York’s Top Emergency Plumber Rank #1 on Google Maps and Boost Call Volume by 350%

SEO for Plumbers

The Challenge

Unclog NYC was operating in one of the most competitive local service markets in the U.S. While their emergency plumbing services were reliable and fast, they weren’t showing up where customers were searching — on Google Maps and local results.

Key challenges included:

  • Low visibility on Google Maps for high-converting keywords like “Emergency Plumber NYC”

  • Inconsistent NAP (Name, Address, Phone) data across online directories

  • Lack of optimized landing pages for individual boroughs

  • Few customer reviews compared to top competitors

  • No clear strategy to drive local calls and track conversions

The Solution

We launched a results-driven local SEO strategy focused on Google Maps domination and trust-building to help Unclog NYC stand out and attract emergency plumbing calls citywide.

Here’s what we did:

  • Fully optimized their Google Business Profile with high-intent keywords, geo-tagged photos, and accurate service info

  • Built custom landing pages targeting each NYC borough (Manhattan, Brooklyn, Queens, The Bronx, Staten Island)

  • Implemented a review acquisition campaign, resulting in 40+ new 5-star reviews

  • Improved local NAP consistency and built citations on trusted directories

  • Deployed call-tracking tools to monitor growth and fine-tune strategy

The Results

In just 3 months, Unclog NYC achieved breakthrough results in one of the most competitive markets:

#1 ranking on Google Maps for “Emergency Plumber NYC”

350% increase in local call volume from high-intent searchers

40+ new Google reviews with a 4.9★ average rating

Built a strong borough-by-borough digital presence that continues to drive leads

Conclusion

By targeting every NYC borough with a focused local SEO plan and leveraging the power of Google Maps, we helped Unclog NYC become the go-to emergency plumber in New York City — and stay ahead of the competition where it matters most: at the top of search results.