TotalPlumbing

How We Helped a Dallas-Based Plumbing Company Rank #1 on Google Maps and Boost Local Calls by 214%

The Challenge

Total Plumbing was a trusted name in Dallas with decades of experience and a strong offline presence. However, they were falling behind in the digital space — especially on Google Maps, where most local customers search for emergency services.

Key challenges included:

Low visibility in the local Google Map Pack for keywords like “Emergency Plumber Dallas”
No optimized online presence to reflect their reputation and availability
Missing out on leads from surrounding neighborhoods and suburbs
Inconsistent NAP data across online directories
Few recent Google reviews, limiting trust with new searchers

The Solution

We executed a comprehensive local SEO strategy to boost Total Plumbing’s presence in Google Maps and improve lead generation from nearby service areas.

Here’s what we did:

Fully optimized their Google Business Profile with relevant categories, high-quality photos, and service keywords
Built local citations across trusted directories and improved NAP consistency
Created SEO-friendly service area pages targeting neighborhoods around Dallas (Plano, Garland, Carrollton, etc.)
Implemented schema markup and review request automation to grow trust signals

The Results

Within just 3 months, TotalPlumbing achieved impressive local SEO wins:

#1 ranking on Google Maps for “Emergency Plumber Dallas

214% increase in phone calls from Google Business Profile

Gained top 3 rankings for high-converting keywords like “plumber Dallas,” “leak repair Dallas,” and “24/7 plumber”

Expanded reach into surrounding cities with location-optimized content

Conclusion

By refining their local SEO foundation, we helped Total Plumbing establish a dominant Google Maps presence and become the first choice for emergency plumbing across Dallas and its suburbs.