How We Helped Sydney’s Fastest-Growing Plumbing Company 3X Their Organic Calls and Rank #1 on Google
Proximity Plumbing was a trusted and recognizable name in Sydney’s plumbing industry, known for delivering high-quality services. However, their online presence didn’t match their local reputation, and they struggled to compete in Google’s local search results.
Key SEO challenges included:
Poor rankings for high-intent local keywords like “Plumber in Sydney” and “Gas Fitter Sydney”
Minimal visibility in Google’s local pack, resulting in lost traffic and missed service calls
No suburb-targeted content to attract nearby leads across Sydney’s neighborhoods
Slow website performance and unstructured site navigation, hurting user experience and rankings
No tracking system in place to monitor lead sources and SEO performance
We developed a hyper-targeted local SEO campaign tailored to Sydney’s diverse suburbs and optimized their entire site structure to turn more visitors into leads.
Here’s what we did:
Built 80+ suburb-specific landing pages optimized for high-intent local searches
Restructured the website for better UX and faster load times
Conducted in-depth keyword research and content optimization for top-converting terms like “Plumber in Sydney” and “Gas Fitter Sydney”
Strengthened internal linking and technical SEO to improve crawlability and rankings
Deployed call-tracking and analytics tools to measure lead growth effectively
Our SEO efforts quickly paid off with dramatic improvements in search visibility and lead generation:
3X increase in phone calls from organic Google search
Achieved #1 rankings for competitive keywords like “Plumber in Sydney” and “Gas Fitter Sydney”
Built a long-term SEO asset with 80+ geo-targeted pages that continue to drive high-quality traffic
Improved site speed and technical performance, leading to better engagement and conversions
By combining a suburb-focused SEO strategy with a streamlined website structure, we helped Proximity Plumbing dominate local search in Sydney and convert organic visitors into paying customers. Today, they’re not just Sydney’s fastest-growing plumber — they’re also one of the most visible on Google.
