How We Helped a California Plumbing Business Boost Local Visibility and Double Their Monthly Calls
Lopez Plumbing Systems, a trusted plumbing provider in California, had built a solid reputation through word of mouth but their online presence was falling behind. Their outdated website and lack of local SEO optimization meant they were missing out on a large share of organic traffic and local leads.
Key challenges included:
Low rankings for high-intent keywords like “Plumber in [City]” and “Emergency Plumbing Services”
Poor mobile experience and slow-loading site that hurt user engagement
Lack of geo-targeted content for surrounding service areas
Unoptimized Google Business Profile with minimal visibility in the local pack
No tracking system to understand lead sources or campaign performance
We implemented a complete digital transformation strategy, from a modern website redesign to a suburb-focused SEO campaign, designed to increase local authority and generate qualified plumbing leads.
Here’s what we did:
Redesigned their website for faster performance, better UX, and clear call-to-actions
Created 25+ city- and service-specific landing pages targeting high-intent local keywords
Fully optimized on-page SEO (titles, content, schema) and technical performance
Enhanced Google Business Profile with local keywords, reviews, and service updates
Added call tracking, form tracking, and analytics to monitor SEO ROI and call volume
Our strategy delivered rapid, measurable improvements that fueled growth and visibility across multiple local markets:
2X increase in service calls from organic Google traffic
Ranked in the top 3 positions for “Plumber in Chicago” and other valuable keywords.
Increased visibility in Google Maps and local pack results
Website bounce rate reduced by 40% and conversion rate doubled
